Are You Ready for Google’s New Settings?

March 30, 2015 § Leave a comment

5267464508_7326039635_nDid you hear the news?

Google is┬ámaking major updates to its search results. And if your company’s website is not super mobile friendly, you could be losing some major hits!

Not sure how your website ranks? Try using Google’s Webmaster Tool to see how your site adds up. You can also use their Mobile-Friendly Test Tool to see just how “friendly” your site is. If Google says it’s not so friendly, they will give you a list of options on how to proceed to the next step.

Time is short to make these updates. Google is already beginning to implement these changes, with the major impacts starting on April 21st.

While you’re updating your site’s coding, take a look at your content. How effective is it? Have you been getting the results you need off of your website? When is the last time you changed your content? If it’s pretty much the same content you started with, you should think about making some updates. Fresh content impacts your Google ratings as well, and a stagnant site will not get as much attention as one that has recently been updated.

Also take a look at how professional your content is. Does it portray your business in the best possible manner? Or are there grammar issues? Typos? Elementary sentence styling? Can you tell that an amateur wrote it, or does it sound like you paid a lot of money for a true professional to write it? Does it relate to your audience, in their “language”?

The answers to these questions are all important considerations. You don’t just want a web presence. You want a web presence that will reach your target audience. You want a presence that will get you and your business true results!

Your website is a reflection of your business and you want to appear as professional as possible. You want people to have confidence in your products and services. Believe it or not, if people are searching Google for a service, the “tone” of the site will determine whether if you get a call or not. If the site looks too amateurish, they will move on to the next one on the list. If all other considerations are the same between two businesses, people will pick the one with the better site, every time.

If you’re not sure if your content is at the standard it should be, contact us. Silverpen Productions does free consultations and estimates. Let us help you make your site the best it can possibly be and be sure that you stay at the top of Google’s rankings, regardless of the upcoming changes!

 

Photo Credit: Google Main Search via photopin (license)

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Are Your Employees in a Toxic Work Environment?

March 7, 2014 § 2 Comments

How is your work environment? Are your employees happy?
Healthy? Motivated? Productive?

Do you spend more time worrying about the regulations at your workplace than actually doing the important work at hand?
How’s your turnover rate?

There are ways to ensure that your work environment stays productive with satisfied employees and it can start with just a few simple steps…

 

medium_2473053902Very few people start a company with the intent of creating a toxic work environment for their employees, but many people don’t realize how their actions as an administration can very quickly create this effect.

A friend was telling me about some recent changes in her workplace, and sadly, this is a story that could be from many workplaces around the country –

Her administration changed. The new team came in and made a LOT of changes before they even learned about what was really happening at the company. They fired all of the managers – including ones that would have been extremely helpful to them. They hired new people that were not really qualified or experienced enough for their new roles. They changed almost every office procedure. They “re-organized” the departments. New rules and regulations began popping up daily. They started watching computers, blocking access to many sites, monitoring emails, phone calls, etc. Micromanaging was an understated term. Laughing or anything that even remotely resembled socializing quickly became taboo. Communication was basically nonexistent. The employees had to learn about the changes either by word of mouth or when they were handed one of the written discipline slips that were suddenly becoming a regular occurrence.

Some companies do indeed need big changes. This particular one did not need many of the changes that were implemented. In fact, the changes have caused much higher inefficiency. Clients are not being properly served and client satisfaction is going down. Employee morale and motivation is at an unprecedented low. Innovation has stopped. A place that once had a building full of pleasant, smiling, productive employees who enjoyed their jobs is now a quiet and stress-filled mausoleum. Use of sick days have gone up and several employees have unfortunately seen the inside of the emergency room in the last couple of years since this change went into effect. You can feel the tension the moment you walk in the door. Everyone thought it would get better as the new administration settled in, but it just keeps getting worse…

IT DOES NOT HAVE TO BE LIKE THIS

Every workplace has its stressors, and change of any kind – even good change – can be very stressful. As an employer, sometimes you have no control over the inevitable stress in your workplace. However, you should always be aware of how things are affecting your employees.

This particular example is an extreme case (and I’ve only listed a few of the things going on there), but it is a perfect demonstration of how these things can affect your environment. You have a team of adults – over-regulating, monitoring, and stifling natural human behaviors is NOT going to go over well. Not communicating with them and only handing out confusing discipline notices without ever acknowledging the good work they do is going to only serve as motivation to NOT do their jobs. If they’re afraid that anything they do is going to get them in trouble, then they’ll just stop doing anything.

So how do you keep your workplace non-toxic?

Clear communication is key. And lighten up whenever you can! Google is consistently listed as one of Fortune’s top places to work and it is because they do NOT have a lot of crazy regulations on their employees. Their buildings look like adult playgrounds and their employees are allowed to come and go whenever they please. In addition to their everyday stress relief benefits (like nap pods, game rooms, dogs at work, free food, free massages, slides from floor to floor, bowling, etc.) they also offer many wellness and continuing ed benefits. Some are work related, but some are not. And guess what? Google is also one of the highest ranked, innovative, and productive companies around.

Granted, most workplaces can not even come close to the extent that Google goes to for their employees, and that’s ok. At the very least, take advantage of all the research Google has already completed about creating a productive work atmosphere. Every one of their employee “benefits” are based on data that they first researched, and it has all paid off.

Be sure your work environment isn’t toxic. Show your employees that you care. Even if you can’t control anything else, at the very least you can begin some form of a workplace wellness program. Give your employees the tools they need to release stress, increase their health, and boost energy and mood. Show appreciation and respect any way you can. Allow them to be adults, and you will see motivation and productivity rise, while sick days and turnover will drop.

Check in with your work environment as much as possible to keep it fresh and “clean.” The world is toxic enough, work shouldn’t be too!

“Imagine a world where most organizations were the best place to work. Imagine what we could be getting done on the planet if it were true.”
-Karen May, VP of people development, Google

Photo Credit: woodleywonderworks via photopin cc

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